If we told you that you could get paid faster from your customers, what would you say?
Chances are, you’d be interested in hearing more.
In today’s digital world, customers not only desire, but expect, online solutions from even the smallest companies and charitable organizations. These expectations include the ability to make payments online from a desktop computer, laptop, tablet or phone, using a variety of payment methods. When these expectations are met, it becomes more difficult for your customers to find reasons they’re unable to make a payment.
So, why do your customers have such a strong preference to online payment solutions? Let’s learn more:
1. Online payment options save valuable time. Having the option to make a payment online saves travel time (and gas money) to and from the bank or merchant. Additionally, it eliminates the hassle of writing checks, addressing and stamping envelopes and mailing them on time. Transactions can be completed anytime, from anywhere, and you can track when payments are made and approved, in real time. This, in turn, helps creates a more pleasant customer experience.
2. Online payments offer greater security. Carrying cash increases the chances that your money could get lost or stolen. Online payments help eliminate this security risk of handling cash, and can therefore offer greater peace of mind.
3. Getting paid online is more efficient. Digital payments can be completed faster and your employees will spend significantly less time handling payments, which means they are able to focus on other aspects of your business. Digital copies of transactions are stored electronically and securely, and it’s easy to look up a record of a previous payment, making for a more efficient experience.
4. Perks can come with online payments. Many customers who make online payments using debit/credit cards can be rewarded with frequent cardholder points. These perks can include travel miles, exciting gifts or points to help cover other expenses.
Whether you’re a business looking to collect unpaid invoices, or a non-profit accepting monetary donations, your goal should be to make it as convenient as possible for your customers to make a payment. Your ability to accept payments online is crucial to stay competitive and relevant.
At Blackhawk Bank, we can help. Our SmartPay Express service powers online payments for your business, non-profit or other organization while managing your security and IT concerns. You will be provided a link with a unique URL and a microsite customized to fit your business brand. This site will allow your business to support single or recurring payments and you’ll have access to customized reports and data that can be viewed, saved and exported into a variety of accounting solutions.
If you’d like to learn more about how we can help you get paid faster, contact one of our Treasury Management Experts or give our Treasury Management Servicing team a call at 815.877.2092.
Author:
Ryan AdlemanVP Senior Treasury Management Officer
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